UX and how to increase the conversion rate of your site

However, your turnover has barely changed. You have bet everything to show up organically on a SERP, but you are not completely satisfied and are looking for an acquisition lever that can unblock the situation.

Are you familiar with the term “user experience” or UX? Well, know that it has been estimated that 68% of users leave a site if they have a terrible experience while browsing and that of this 68 %, 44% will share their bad experience with their loved ones.

But how can you increase your conversion rate by improving the (UX) user eXperience of your site?

First, let’s start by discovering together what the concept of user experience or UX is.

In the web environment, UX (User eXperience) designates the experience lived by the user on a website. That is to say, and it will directly imply the emotional impact felt by your user.

It is a necessarily speculative discipline which is divided into 7 distinct disciplines:

There are 5 reasons why your website does not satisfy the visitors who enter it:

For a surfer, entering a site requires effort and attention, which represents a cost for him. If he does not bother to stay on it, then your user cannot quickly and easily find the information he is looking for on your site. Thus, giving it an immediate value to which it can hold on will allow you to no longer scare him away.

Encouraging your users to invest in your products is crucial to identify which are the blocking points in the eyes of users.

These are 4 methods to let you know which aspect of your site is affected:

But how do you use this information effectively? By refocusing your site on the user.
It is necessary to rebuild or optimize your site so that it offers a defined path to the user, a path by which he will gradually deepen the value that we seek to bring him.

This consists of arousing your desire from the first page visited without immediately revealing the value offered in its entirety.

The best way to do this is to optimize a “conversion funnel,” which will naturally direct your user from the first acquisition page to the shopping pages.

If these conditions are not met, the user could feel that he is wasting his time and will, without hesitation, leave your site.

All these conditions more or less fulfilled; your site finally begins to bring the customers you need. Still not enough for you? Do you want to expand your activity and accelerate its growth?

This is where the concept of experience really takes on its full meaning.

Because what will make your product or service will mark a user and that more and more customers will come to you, is that he will live a unique emotional experience on your site. How to create it?

Providing interactive and lively web content: through videos, podcasts and photo albums which transmit a compelling story-telling
By offering content that can make your user feel that he is having a conversation with you thanks to a personal, playful writing style and by chatbots integrated on your site
Personalizing the offer and the content that you offer the user. Thanks to a data deepening that you collected about him.
It is through this reliable and effective methodology that your brand and your turnover will genuinely grow.

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