DIGITAL MARKETING PLAN FOR THE SPARKS FOUNDATION.

The Sparks Foundation is educational non-profitable organization which helps students from all background to learn and connect with diverse people and help them to get ready to face the real-life challenges confidently.

The first program that they have successfully put into is their Graduate Rotational Internship Program, or GRIP.GRIP offers internships for the areas of tech like web development, app development, IoT and non-tech domains like marketing, and human resources. The individual tasks are given on the basis of their respective domains such as writing articles and designing posters, the second month consists of group work.

An effective digital marketing plan is necessary in order to engage with the target audience and optimize the social media goals and targets of the organisation. It is a canopy for marketing. In today’s technological world, it is of utmost importance to reach out to the target audience through social media channels such as LinkedIn, Twitter, Facebook, YouTube, etc as the majority of people use these platforms on a daily basis. It is all about marketing Products and services through digital technologies, overall the internet, digital marketing involves all marketing weapon that requires an electronic device or the internet.

For the promotion of business and very helpful for new startups, different digital channels such as social media, email, search engines and websites are utilized to interact with current and prospective consumers.

The weapons in digital marketing gadget include websites; search engine marketing (SEM) – which is a canopy that includes search engine optimization(SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing.

Execution of Digital Marketing Plan for TSF:
Sample Post #1 that can be posted on various social media platforms (LinkedIn, Twitter, Instagram, Facebook).

The goal of TSF is to help students and college graduates to shape their dreams towards reality. TSF aims to Guide, Teach, Mentor, and Monitor Students, to ensure their success in whatever field they choose! TSF brings its new program - Student Mentorship Program. Under this program the students will learn through workshops, talks and interactive sessions. So hurry up and sign up for the program as it is free of charge and gives you a great opportunity to explore your potential and talents.

Sample Post #2 that can be posted on various social media platforms (LinkedIn, Twitter, Instagram, Facebook).

We at The Sparks Foundation strive to inspire the student community. We encourage, and motivate students to learn, create and help build a better society. Through innovation and commitment, we can achieve higher goals of acquiring skills and knowledge. We want the students to learn new ways of thinking, to innovate and solve the problems on their own. The programs offered by The Sparks Foundation let the students to integrate, and help each other, learn from each other and do well together. So come along and register for this internship program.

A succinct strategy will help your brand tackle its goals with a sense of purpose. Here, I have discussed the social media marketing plan to help TSF identify their social goals, engage audiences and optimize the results. Increase community engagement Find ways to grab the attention of your current followers. This means experimenting with messaging and content. Having constant communication with audience through social media platforms in the form of posts, stories, feeds, surveys, live-chat and regular content posting in the form of 15 second videos, reels, clips, success stories, articles will help you build a strong brand that the audience with trust and be able to engage more proactively.

Growing the audience base Growing your audience also means discovering conversations around your business and industry that matter the most, that is, the education and learning industry in our case. Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. We need to optimise the keywords used in our posts so that they rank high in the searches. Through more efficient social media targeting, you reach your core audience much faster.

A digital marketing plan is an essential map to achieving your brand's objectives. It is a tool which will guide all of the marketing activities and day to day work. But just making a plan does not guarantee getting results.

To be truly effective, a digital marketing plan must include all the necessary information and be practical. If you dedicate time, care, and resources, the results will be worth it. So We will need to carry the process through multiple online platforms and techniques which are as follows:

It’s easy to set up and track an email marketing campaign, which makes it accessible for small businesses. You can add a newsletter sign-up option to your website, for instance. As people sign up, you can send newsletters to a growing audience. You can also direct customers to the newsletter from your social media profiles.Emails can be sent on a weekly or monthly basis containing necessary information about the programs offered by TSF along with catchy posters

Blogging and posting relevant content is an incredibly useful tool to increase traffic to your website and to your services. With the help of SEO strategies like keywords, titles, meta descriptions, and more, blog posts become a powerful tool for gaining visibility for our brand.

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, YouTube. There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

Advertisements are a guaranteed method of reaching an audience. By creating an engaging ad, and spending enough to reach many users, advertisements can have an immediate impact on business. This effect could be seen in improved trade or boosted brand recognition, among many different metrics.

Above posters can be an example of sample post on social media platforms like linkedin, instagram, Facebook etc.

Metrics that we should care about is Reach. Reach measures the spread of a social media conversation. On its own, reach can help you understand the context for your content. How far is your content disseminating and how big is the audience for your message? Reach is a measure of potential audience size. Post reach is the number of unique users who saw your post. How far is your content spreading across social media? Is it actually reaching users’ feeds? In the face of ever-changing organic algorithms, tracking reach is arguably more important than ever. Writing posts that have relevant keywords is very important. The content should be useful to the audience and should add value to the person who is reading or interacting with it.

2. Clicks

Metrics that we should care about is Clicks. This is the number of clicks on your content, company name or logo. Link clicks are critical toward understanding how users move through your marketing funnel. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to engage with the brand, in our case, enroll themselves for the program. The ‘Call to Actions’ are a must. They must be included in the posts, such as links, buttons, forms, etc that can be tracked and can help us understand the extent of success of our social media efforts.

3. Engagement and Hashtags

Metrics that we should care about is Engagement. The total number of social interactions divided by the number of impressions. For engagement, it’s about seeing who interacted and if it was a good ratio out of your total reach. This sheds light on how well your audience perceives you and their willingness to interact. Hashtag performance. What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most engagement? Having these answers can help shape the focus of your content going forward.

4. Size

Metrics that we should care about is Size. The first and easiest social media metric to measure is volume. What is the size of the conversation about your brand or your campaign? Volume is a great initial indicator of interest. People tend to talk about things they either love or hate, but they rarely talk about things they simply don’t care about at all.It’s important to measure the number of messages about your brand, as well as the number of people talking about your brand, and track how both.

Digital marketing is a perfect way to interact if the primary goal is to reach vast numbers of people. Marketing in social media has revolutionised marketing behavior. There are various social media channels. They’re cost-effective on Facebook, Twitter, Whatsapp talk, Skype, Google+, Blogs, Instagram, YouTube, etc. The above plan can be executed to expand the reach of The Sparks Foundation along with creating awareness among students about our internship and leadership programs. If TSF follows the above mentioned methods to drive engagement and social media strategies then we can definitely see great results. We should also take care of the above metrics to track our efforts and the effectiveness of the social media marketing strategies and improve on the areas based on the assessment of the metrics.

By Shetty Hrithik Vasantha

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